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Being employer of choice: the impact of cultural diversity on employer attractiveness
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Employer Attractiveness in Nordic Europe
2021The five Nordic nations and three autonomous territories, clustered together, make up the 11th largest economy in the world, with 27 million inhabitants and ranking high, regionally and globally, regarding many measures of well-being, gender equality, university-level education, and financial affluence.
Minelgaite, Ina +5 more
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Employer branding: strategy for improving employer attractiveness
International Journal of Organizational Analysis, 2014Purpose– To examine the organizational attributes that attract final-year management students towards organizations. The paper aims to study the already adopted employer branding strategies and the preferred channel through which organizations should promote employer attractiveness.
Neeti Leekha Chhabra, Sanjeev Sharma
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Employer Branding: Understanding Employer Attractiveness of IT Companies
IT Professional, 2019Attracting and retaining IT talent remains challenging for IT executives. The limited supply of highly skilled candidates, combined with high workforce mobility, results in considerable hiring, training, and developing costs. To help IT employers overcome these challenges, the authors discuss employer branding as one strategy to manage firms ...
Amir Dabirian +2 more
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Employer branding: employer attractiveness and the use of social media
Journal of Product and Brand Management, 2013Purpose – The aim of this study is to investigate which factors employers should focus on in their employer branding strategies. The present study tested the employer attractiveness scale (EmpAt) and analysed relationships between dimensions in this measurement scale and the use of social media in relation to corporate reputation and intentions to ...
Anja Olafsen
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Employer attractiveness: generation z employment expectations in India
CARDIOMETRY, 2022Identifying the dimensions of the employer brand attractiveness of Indian ‘Generation Z’ students who are prospective employees on an overall basis and for certain segments of students, the study is conducted. Generation Z belongs to the age cohort, which has just started entering the workplace during this study. The study identifies the organizational
S. Pooja, P. Coelho, K.R. Kunal
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The Attraction to At-Will Employment in Utah Governments
International Journal of Public Administration, 2006Abstract This article explores the mindset among Utah politicians and public administrators regarding at-will employment and related personnel reforms. At-will employment status is expanding in some Utah governments, and little is known about why. A small but influential group of officials were interviewed in hopes of learning more about this. Findings
Richard Green +5 more
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Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector
International Journal of Human Capital and Information Technology Professionals, 2020Employer branding is a marketing strategy that helps employers stay competitive in their markets. Although it is a concept used for over 20 years, its process and consequences have not yet been fully scrutinized. This study characterizes the employer branding implementation and the employers' perspective on it.
Gregorka, Lea +2 more
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