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Consumer advertising as a signal of employer attractiveness
International Journal of Advertising, 2014This paper deals with the extended audience of advertising. More specifically, it examines how consumer advertising influences the attractiveness of a corporate brand as a potential employer. The results from two experimental studies show that creative advertising signals brand ability, and enhances perceptions of development (Study 1 and 2) and ...
Sara Rosengren, Niklas Bondesson
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Urban attraction and employment pools
1994Le développement de flux migratoires résidentiels vers les espaces ruraux et la poursuite de la concentration des emplois dans les unités urbaines ont eu pour conséquence un accroissement des migrations journalières entre lieu d'activité et lieu de résidence (migrations alternantes).
Schmitt, Bertrand, Camus, M.
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Employer’s attractiveness: generation Y employment expectations in Lithuania
2016This study aimed to apply generational perspective to employer branding and to facilitate better understanding of factors that drive organizational attractiveneness as an employer by exploring Generation Y perceptions in Lithuania. Literature review and analysis of Generation Y characteristics and work-value preferences was used to extract information ...
Bakanauskienė, Irena +2 more
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The Role of Employer Branding in Stimulating Employer Attractiveness
2021Hein, Antonia +3 more
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THE IMPACT OF PHYSICAL ATTRACTIVENESS ON AN EMPLOYMENT DECISION
1979Schuler, Heinz, Berger, Walter
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European Journal of Work and Organizational Psychology, 2021
Greet Van Hoye, Marieke Carpentier
exaly
Greet Van Hoye, Marieke Carpentier
exaly