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Employer Branding and Attractive Work
2017In order to become attractive employers to both potential and existing employees, organizations work with employer branding. This chapter introduces the concept of ‘employer branding’, which is presented here in accordance with earlier research on this topic.
Urmi Nanda Biswas +3 more
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"Small, but attractive: the effect of employer branding and legitimacy on startup attractiveness"
Academy of Management Proceedings, 2015Startups face competitive disadvantages compared to established firms because they operate under higher levels of risk, uncertainty, and limited public recognition.
Kilian Moser +2 more
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Creativity and workplace attractiveness in professional employment
Journal of Human Resource Costing & Accounting, 2008PurposeThe purpose of this paper is to investigate the notion of attractive workplaces in the specific context of creative professional employment.Design/methodology/approachBased on observations and interview data at knowledge‐based firms in the UK, the paper looks at the extent to which employees are “rewarded” with the offer of creative work and the
Abigail Marks, Tony Huzzard
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Consumer advertising as a signal of employer attractiveness
International Journal of Advertising, 2014This paper deals with the extended audience of advertising. More specifically, it examines how consumer advertising influences the attractiveness of a corporate brand as a potential employer. The results from two experimental studies show that creative advertising signals brand ability, and enhances perceptions of development (Study 1 and 2) and ...
Sara Rosengren, Niklas Bondesson
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Facades of Attractive Employer in Indian IT Industry
International Journal of Human Capital and Information Technology Professionals, 2011Despite advances in technology and major shifts in economy, people remain an organizations most valuable resource. Human capital and intellectual assets make a difference to the competitive advantage of the firm in a knowledge based industry. Employer Attractiveness (EA) is the prerequisite to attract and retain superior quality talent.
Saraswathy R. Aravinda Rajah +3 more
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Attracting IT Talent: A Kano Analysis of Employer Attributes
ACM SIGMIS Database: the DATABASE for Advances in Information SystemsRecruiting information technology (IT) talent remains a pressing issue for employers. Organizations therefore work on enhancing and highlighting their attractiveness. Drawing on the theory of attractive quality, the Kano model, we empirically investigate attributes that specifically attract IT talents in a recruiting context. Based on 30 interviews and
Caroline Ernestine Oehlhorn +3 more
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Urban attraction and employment pools
1994Le développement de flux migratoires résidentiels vers les espaces ruraux et la poursuite de la concentration des emplois dans les unités urbaines ont eu pour conséquence un accroissement des migrations journalières entre lieu d'activité et lieu de résidence (migrations alternantes).
Schmitt, Bertrand, Camus, M.
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The Role of Employer Branding in Stimulating Employer Attractiveness
2021Hein, Antonia +3 more
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