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Employer reputation management: creating employer attractiveness in it sector
Research for Rural Development, 2022This paper focuses on employer reputation management as an approach for the creation of employer attractiveness. Specifically, this paper analyses employer reputation management in IT sector. The aim of this paper is to answer the question how employer reputation is built and managed in IT sector for the creation of employer attractiveness.
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Workplace authenticity as an attribute of employer attractiveness
Personnel Review, 2017PurposeThe purpose of this paper is to investigate the relevance of authenticity as a possible attribute of employer attractiveness. Additionally, the study compares authenticity to other factors of attractiveness, such as economic, development, social, interest and application values.Design/methodology/approachA survey was conducted with a total of ...
Jordi Trullen +2 more
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The Impact of Patronymic Attractiveness on Employability
Journal of Human Behavior in the Social Environment, 2012We link patronymics (first and last names presented together) to success in the job market by investigating the influence of name attractiveness on employability. Using data from a recruitment agency, we tested (binomial regression) for effects associated with age, gender, and name attractiveness on job interview outcomes. We found that candidates with
Nicolas Guéguen, Alexandre Pascual
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Is your employer branding strategy effective? The role of employee predisposition in achieving employer attractiveness [PDF]
Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and ...
Arjen Edzes, Antonia Hein
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The Influence of Employer Branding on Employer Attractiveness and Employee Engagement and Retention
International Journal of Customer Relationship Marketing and Management, 2020This paper aims to review the literature over the past 10 years related to employer branding by shedding light on its role of enhancing employer attractiveness, employee engagement, and retention. The paper offers a better understanding for the literature gap related to the employer branding field.
Nasser Fathi Easa, Ayman Mahmoud Bazzi
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Employer Branding and Attractive Work
2017In order to become attractive employers to both potential and existing employees, organizations work with employer branding. This chapter introduces the concept of ‘employer branding’, which is presented here in accordance with earlier research on this topic.
Urmi Nanda Biswas +3 more
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"Small, but attractive: the effect of employer branding and legitimacy on startup attractiveness"
Academy of Management Proceedings, 2015Startups face competitive disadvantages compared to established firms because they operate under higher levels of risk, uncertainty, and limited public recognition.
Kilian Moser +2 more
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Facades of Attractive Employer in Indian IT Industry
International Journal of Human Capital and Information Technology Professionals, 2011Despite advances in technology and major shifts in economy, people remain an organizations most valuable resource. Human capital and intellectual assets make a difference to the competitive advantage of the firm in a knowledge based industry. Employer Attractiveness (EA) is the prerequisite to attract and retain superior quality talent.
Saraswathy R. Aravinda Rajah +3 more
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Measuring employer attractiveness in diverse talent markets
Decision Support SystemsLun Li, Theodoros Lappas
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Attracting IT Talent: A Kano Analysis of Employer Attributes
ACM SIGMIS Database: the DATABASE for Advances in Information SystemsRecruiting information technology (IT) talent remains a pressing issue for employers. Organizations therefore work on enhancing and highlighting their attractiveness. Drawing on the theory of attractive quality, the Kano model, we empirically investigate attributes that specifically attract IT talents in a recruiting context. Based on 30 interviews and
Caroline Ernestine Oehlhorn +3 more
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