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Luxury brand identity : the influence of mobile digital technology [PDF]
, 2014 This thesis examined the influence of mobile digital technology on the brand identity of luxury brands. Specifically it focused on the use of mobile applications by automobile, hotel and beauty brands and compared the perceptions of marketing managers ...
Mahyari, Parisa
core
All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
Journal of Consumer Behaviour, EarlyView.ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee +2 more
wiley +1 more source
Future Business JournalIt is of interest to examine how consumers perceive luxury brands with the different elements of authenticity, leading to brand image, for companies to create and build a brand that is conducive to influence purchase intention.
Neo Ligaraba +3 more
doaj +1 more source
, 2013 Luxury brands such as Louis Vuitton, Gucci, or Chanel regularly expand beyond their core business and nowadays offer a wide range of products including accessories, perfumes, watches or jewelry, and even services.
Woisetschl�ger, David M. +4 more
core +1 more source
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
A Semiotic Perspective on Fashion Films and Brand Ethos: The Case of Hermès’ La Flânerie
SymphonyaContemporary literature perceives fashion films as a hybrid communication genre. However, the semiotic mechanisms through which luxury brands construct and transmit their ethos via fashion films remain underexplored. This paper argues that fashion films
Maria Chalevelaki, Ilias Kapareliotis
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The luxury market is shifting from conspicuous to conscious consumption, with access‐based consumption such as luxury rental having gained momentum as an alternative retail channel. Drawing on Self‐Determination Theory, this study investigates how sustainability motivation (intrinsic) and social recognition motivation (extrinsic) influence ...
Mingzhou Yu +3 more
wiley +1 more source
MXenes as a Versatile Platform for High‐Energy‐Density Asymmetric Supercapacitors
Carbon Energy, EarlyView.MXenes with high conductivity and tunable surface chemistry are reviewed as advanced electrodes for asymmetric supercapacitors. MAX‐phase synthesis, surface and interlayer engineering, defect modulation, and composite designs are discussed, highlighting enhanced ion transport, pseudocapacitance, energy density, cycling stability, and sustainable routes
Seul‐Yi Lee +3 more
wiley +1 more source
Tér–Gazdaság–EmberContemporary brand communication surrounding truffle consumption conveys a complex system of meanings, where sustainability, closeness to nature, luxury, and hedonism coexist.
Zsuzsanna Jámbori, Éva Bendárik
doaj +1 more source