Results 131 to 140 of about 2,380 (262)

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

When Is a Fee Too High? The Ethics of Pricing in Aesthetic Surgery. [PDF]

Aesthet Surg J Open Forum
Bresnick S.
europepmc   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

Psychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Effects of multisensory packaging on taste perception, emotional responses, and willingness to pay for chocolate. [PDF]

Sci Rep
Xiao S, Yu L, Meng Y, Raisamo R, Ziat M.
europepmc   +1 more source

The Brand‐New Overestimation Effect: Materialism and Identity Misforecasting As Cognitive Barriers to Second‐Hand Consumption

Psychology &Marketing, EarlyView.
ABSTRACT Despite the rise of circular fashion, buying brand‐new garments remains the societal norm. This research identifies a cognitive bias hindering sustainable consumption: identity misforecasting, by which consumers mispredict how much a brand‐new purchase will enhance their identity.
Olaya Moldes, Nicole Koenig‐Lewis, Carmela Bosangit   +2 more
wiley   +1 more source

A Cross-Sectional Study of Contact Allergens in Hotel Personal Care Products in Canada, the United States and Europe. [PDF]

Contact Dermatitis
Viltakis V, Kirchhof MG.
europepmc   +1 more source

Rooted in Responsibility: How Evolutionary Cues Influence Green Consumption?

Psychology &Marketing, EarlyView.
ABSTRACT Growing concerns about sustainable consumption have prompted marketers to identify drivers of consumers' green decision‐making, yet limited research has explored the effect of evolutionary cues on green consumption. Drawing on evolutionary psychology and regulatory focus theory, this research examines whether long‐term (vs. short‐term) partner
Yee Qin Lee, Soo Yeong Ewe, Sumit Malik, Motoki Watabe   +3 more
wiley   +1 more source

Vulgar things: Moral dilemmas of luxury consumption in an unequal society. [PDF]

J Consum Cult
Huigen B.
europepmc   +1 more source

How and Under What Conditions Self‐Conscious Emotions Influence Word of Mouth and Decisions to Buy

Psychology &Marketing, EarlyView.
ABSTRACT Shame and pride are two self‐conscious consumer emotions that govern social behavior and can be effective gate‐ways for managerial influence. Conditions producing shame and pride are manipulated to explain how criticisms/disapproval and compliments/praise, respectively, lead to word of mouth communications and decisions to buy.
Mateus Manfrin Artêncio, Alvaro Luis Lamas Cassago, Janaina de Moura Engracia Giraldi, Richard P. Bagozzi   +3 more
wiley   +1 more source

Consumer Perceptions of Oxidation-Related Effects on Facial Skin Aging and Skincare Product Features. [PDF]

J Cosmet Dermatol
Chua K, Shi S, Lua BL.
europepmc   +1 more source