Results 271 to 280 of about 5,921,978 (336)

Brand Experience

Revista Formadores, 2022
O Brand experience é uma estratégia de marketing, oriunda de interações entre o cliente e a marca geradoras de experiências, que influenciam diretamente na decisão de compra dos mesmos. As marcas, em sua totalidade, precisam estar direcionadas aos seus consumidores, afim de proporcionar experiências significativas.
Lôise Da Cruz Brandão   +2 more
openaire   +1 more source

Influence Brand Experience, Viral Marketing and Brand Image to Brand Loyalty to Service Users Streaming Spotify in Indonesia

ADI Journal on Recent Innovation (AJRI), 2023
The development of a competitive music streaming application industry has an impact on the company's success with a focus on brand loyalty. This study aims to understand the effect of brand experience, viral marketing, and brand image on Spotify user ...
Lawrence Philip   +2 more
semanticscholar   +1 more source

Relationships among memorable brand experience, brand preference, and behavioral intentions: focusing on the difference between robot servers and human servers

Journal of Hospitality and Tourism Technology, 2023
Purpose This study aims to examine the differences among memorable brand experience, brand preference and behavioral intentions based on the type of service providers, such as robot servers and human servers.
Jinsoo Hwang, Hyunjoon Kim, H. M. Kim
semanticscholar   +1 more source

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