Results 31 to 40 of about 5,921,978 (336)
The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan [PDF]
Journal of Economics and Management, 2017 Aim/purpose - The study aims to understand the contribution of the experiential events how to influence the brand loyalty while the consumer synchronized with brand under the brand resonance.
Shieh Hwai-Shuh, Lai Wei-Hsun
doaj +1 more source
BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE
GANEC SWARA, 2023 The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty.
ARYAN AGUS PRATAMA +2 more
openaire +1 more source
The relationship of internet banking users' emotional brand experiences and consumer-based brand equity [PDF]
European Journal of Management StudiesPurpose – It is observed that bank transactions are at the top of the list as consumers' online transactions increase day by day. We assume that creating an emotion-rich experience will be more effective in ensuring brand awareness, brand associations ...
Sibel Akın, Esen Gürbüz
doaj +1 more source
Journal of Marketing Theory and Practice, 2022 Although a few studies have examined the influences of the co-creation elements of dialogue, access, risk assessment, and transparency (DART), little is known about the mechanisms underlying these influences.
Ove Oklevik +2 more
semanticscholar +1 more source
Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.
iRASD Journal of Management, 2022 This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence ...
Shahzad Khalil, Mirza Ameen ul Haq
doaj +1 more source
Journal of Management and Business Review, 2023 Technological advances sharpen competition in the cosmetics industry and force companies to innovate to stay competitive continuously. The study aims to test and analyze the influence of brand personality, brand experience, self-brand connection, brand love brand trust on the brand loyalty of Wardah Cosmetics users.
Juniarty Siahaan +2 more
openaire +2 more sources
Sustainability, 2022 This study aims to find the antecedents that enhance consumer value and brand loyalty to unmanned coffee shops (UCS) that provide unmanned services during the COVID-19 pandemic.
Jun-Ho Bae, Hyeon-Mo Jeon
semanticscholar +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2022 This study examines the impact of brand experience on brand loyalty with the mediation effect of brand passion, self-brand connection, brand affection, and customer satisfaction of smartphone users in Indonesia.
Aditya Revaldi +4 more
doaj +1 more source
Brand Experience dan Brand Loyalty: Mediated by Brand Trust
Jurnal Ilmiah Manajemen dan Bisnis, 2023 Brand loyalty is a company's goal to gain recognition from the community, so it becomes a challenge for companies to make customers loyal to a brand. This study will investigate the relationship between brand experience and brand loyalty, using brand trust as a mediation. The research respondents were 150 users of Kutus-kutus oil in DIY.
Saptaningsih Sumarmi, Hety Wijayanti
openaire +1 more source
Business Ethics and Leadership, 2021 The way consumers perceive, engage, and behave in today’s global marketplace is everything. Human connection is increasingly important in creating memorable experiences by offering the required interactions. As a response, marketers compete fiercely, and
Iman AL-Fakhri, T. Alabdullah
semanticscholar +1 more source