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Role of Brand Trust and Brand Loyalty on Consumers Brand Preference

Abstract Because of people's growing concern about their health all across the world, the organic food industry is booming. Regular food products have pesticides and other added preservatives, which has unnerved consumers. As the chief manufacturer of organic food items in the world, India stands to gain significantly from the growth of the organic ...
Venkatesh Murthy S, Dr. Saravanan
openaire   +1 more source

BRAND PREFERENCES AMONG SCHOOLCHILDREN WHO SMOKE

The Lancet, 1985
A D, McNeill, M J, Jarvis, R J, West
openaire   +2 more sources

Consumer Beliefs, Attitudes, and Brand Preferences

Journal of the Academy of Marketing Science, 1974
V. Parker Lessig, Thomas P. Copley
openaire   +1 more source

Brand preference: Combined effect of Brand image and Usage Preference

INTERNATIONAL JOURNAL OF ENGINEERING DEVELOPMENT AND RESEARCH
Bohendran P, Dr Iswarya M
openaire   +1 more source

Children prefer branded foods

New Scientist, 2007
openaire   +1 more source

Brand Preferences of Chicago Blacks

Journal of Advertising Research, 1973
Carl M. Larson, Hugh G. Wales
openaire   +1 more source

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