Results 131 to 140 of about 115,949 (305)

Customer-Based Brand Equity in an Education Event [PDF]

Advances in Social Science, Education and Humanities Research, 2021
Reny Yuliati, Elgine Harits
openaire   +1 more source

The Role of Corporate Governance in Enhancing Environmental and Social Performance

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates how different corporate governance (CG) approaches influence firms' environmental and social performance, specifically focusing on the role of internal vs. external resources and operational vs. strategic approaches. Anchored in stakeholder and resource dependency theory, we develop a conceptual framework grounded in ...
Tommaso Fornasari, Marco Traversi, Mariasole Bannò   +2 more
wiley   +1 more source

Navigating Market Constraints: Sustainable Startups Driving Transformative Change Through Venture Creation

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper contributes to venture‐creation research by examining how sustainable startups can overcome market constraints to drive transformative change through their business development. Conceptually, we address this question by identifying venture‐creation narratives in the learning and experimental phases of sustainable startups that ...
Ville‐Veikko Piispanen, Hanna Lehtimäki, Kaisa Henttonen   +2 more
wiley   +1 more source

The Influence of Social Media Communication Towards Customer-Based Brand Equity on Netflix

International Research Journal of Business Studies
This study aims to analyze how social media communication seen from user-generated content, firm-generated content, and distribution intensity affects customer-based brand equity on Netflix. Respondents in the study were 321 Netflix subscribers.
Laila Febriyuni Eka Putri, Popy Rufaidah
doaj   +1 more source

Exploring the Spillover Effect of Supply Chain Digitalisation on Pollution Emissions Through Social Network Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT The supply chain consists of interconnected businesses and organisations responsible for the flow of goods and services. As firms increasingly adopt digital technologies, the spillover effects of supply chain digitalisation (SCD) on environmental performance remain underexplored.
Zengdong Cao, Nichola Latoya Williams, Ibrahim Labaran Ali, Ololade Periola, Yasanur Kayikci   +4 more
wiley   +1 more source

Measuring Customer Based Brand Equity (CBBE) Of Mobile Phone Brands In Ethiopia

, 2018
The purpose of this study was to Measure Customer Based Brand Equity (CBBE) in Ethiopian Mobile Phone Market. The study used determinants of Customer Based Brand Equity model proposed by Aaker (1991). The study focused on four determinants namely: Perceived quality, Brand Awareness, Brand Association, Brand Loyalty. As the number of Mobile Phone brands
openaire   +2 more sources

Sailing From Penalties to Accountability: Business Strategies and Governance for Firms to Innovate After Environmental Misconduct

Business Strategy and the Environment, EarlyView.
ABSTRACT Firms' continuous pursuit of making a profit in the competitive market may ignore the actions related to environmental responsibilities. This set of actions for financial gains constitutes environmental misconduct, which not only harms ecosystems and communities but also brings reputational damage. Negative press and social media amplification
Ashutosh Singh, Salwa Saleh Almasabi, Ajay Kumar Patel, Priyanka Malik   +3 more
wiley   +1 more source

Influencia del contexto del turista en el CBDBE. Una aplicación empírica del efecto que otros turistas de su entorno geográfico ejercen en la valoración del CBDBE [PDF]

, 2017
En el presente trabajo se examina la influencia que el valor contextual de un turista alcanza en el capital de marca de un destino turístico (medido a través del modelo de Customer Based Destination Brand Equity, CBDBE).
Cano Guervos, Rafael, Chica Olmo, Jorge, Frías Jamilena, Dolores María, Polo Peña, Ana Isabel, Rondán Cataluña, Francisco Javier (Coordinador)   +4 more
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Reputational Risk: An Investigation Into How Environmental Failures Drive Stock Price Crashes

Business Strategy and the Environment, EarlyView.
ABSTRACT The study examines the relationship between stock price crashes and firm environment reputational risk. Using a large sample of US listed firms, covering a time span from 2007 to 2021, we test the effect of environmental reputation risk on three measures for the stock price crash risk (NEGCSK, DRUV, and CRASH).
Man Dang, Premkanth Puwanenthiren, Edward Jones, Hoang Long Phan, Abdelhafid Benamraoui   +4 more
wiley   +1 more source

PENGARUH PERSEPSI MEDIA SOSIAL DAN SPONSORSHIP MARKETING TERHADAP POSITIVE WORD OF MOUTH SERTA DAMPAKNYA PADA EKUITAS MEREK (STUDI KASUS PADA KONSUMEN WARDAH KOSMETIK DI MEDIA SOSIAL DI SEMARANG) [PDF]

, 2017
In this fast growing era, internet is no strange to everyone. Whether it’s for individual, corporate, educational, even business interests. Marketing or selling a product throught the internet has become commonplace.
DEWI , Ayu Indira Griyana, MAGNADI , Rizal Hari   +1 more
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