Results 11 to 20 of about 31,046 (188)
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2018 The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta.
Sri Isfantin Puji Lestari
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From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [PDF]
مدیریت بازرگانی, 2018 Objective: Attractive environment development as an important retail strategy has a positive impact on consumer purchasing behavior. This study investigates the effect of the shopping center's image on the purchase intention by mediating the utilitarian ...
Abbasli Rastgar, Mehri Shahriari
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Shopping Lifestyle as a Mediation Variable in the Effect of Hedonic Shopping Value on Buying Impulse in Online Shop [PDF]
, 2019 Development of information technology, especially the internet is rapid a major impact for all aspects, not least the development of business and marketing.
Liantifa, M. (Melifia) +1 more
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The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention [PDF]
, 2018 Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic ...
Alexander, Bethan +2 more
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Heliyon, 2023 Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping.
Jungmin Yoo
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At-Tadbir: Jurnal Ilmiah Manajemen, 2019 This research is intended to find out and analys the effect between fashion involvement (X1), shopping lifestyle (X2), hedonic shopping value (X3) and positive emotion (X4) as exogenous variable towards impulse buying (Y1) as endogenous variable to the ...
Irma Sucidha
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Jurnal Ekonomi dan Bisnis Airlangga, 2009 retail must be able to know how the decision process of purchase from the customer is. The customer buying decision process especially the decision that has characteristic impulse buying can be based by Hedonic Shopping Value and Positive Emotion.
Veronika Rachmawati
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The influence of hedonic shopping motivation on online impulse buying behavior in the fashion industry [PDF]
Innovative MarketingImpulse buying is a key marketing strategy to boost online sales in fast fashion, as many items in this sector are purchased impulsively, often driven by hedonic motivations.
Lerato S. Mashilo +2 more
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Journal of Applied Sciences in Travel and Hospitality, 2021 Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the
Hazizah +2 more
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Arab Economic and Business Journal, 2014 This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to
Ali Gohary, Kambiz Heidarzadeh Hanzaee
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