Results 21 to 30 of about 31,046 (188)

ANALISIS PENGARUH UTILITARIAN SHOPPING VALUE DAN HEDONIC SHOPPING VALUE TERHADAP INTENT TO ONLINE REPURCHASE DENGAN PERAN PERCEIVED VALUE SEBAGAI MEDIATOR (Studi Kasus pada Konsumen Produk Fashion Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Diponegoro) [PDF]

, 2015
This study aimed to analyze the influence of internet shopping value is utilitarian shopping value and hedonic shopping value to intent to online repurchase with using perceived value as mediator variable study case on product fashion consumer of Faculty
ANDANI, Nugraha Fitra, SOESANTO , Harry
core  

Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases

Business Strategy and the Environment, EarlyView.
ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma, Swati Singh, Agnieszka Kabalska, Ralf Wagner   +3 more
wiley   +1 more source

PENGARUH SHOPPING LIFE STYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSIVE BUYING BEHAVIOUR [PDF]

, 2015
Keputusan pembelian yang dilakukan tanpa rencana dikenal dengan istilah impulsive buying. Perilaku pembelian impulsif yang dilakukan konsumen merupakan sebuah tindakan yang menguntungkan perusahaan.
Setiawan, Rezha Dewangga
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Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

Hedonic value motivation: impact on consumers’ purchase intention

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS).
Wiwik Handayani, Musnaini Musnaini, Wahyudan Iswara Praditya   +2 more
doaj   +1 more source

The Impact of Self‐Checkout Technology on Shopping Behavior in B2B Retail: Evidence From Point‐Of‐Sale Transaction Data

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the impact of self‐checkout technology implementation on B2B customer shopping behavior using a novel methodological approach that combines propensity score matching with difference‐in‐differences analysis on actual point‐of‐sale transaction data.
Jindřich Špička, Michaela Dvořáková   +1 more
wiley   +1 more source

Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products

Journal of the Science of Food and Agriculture, Volume 105, Issue 5, Page 2867-2878, 30 March 2025.
Abstract BACKGROUND With growing concerns over the adverse effects of animal‐derived products on health, animal welfare and the environment, the rising popularity of plant‐based foods underscores the importance of understanding consumer preferences and determining acceptance.
Muhammad Adzran Che Mustapa, Zein Kallas, Laura López‐Mas, Cristina Alamprese, Silvia Contiero, Ingrid Aguiló‐Aguayo   +5 more
wiley   +1 more source

The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice [PDF]

, 2011
Understanding online price acceptance and its determining factors can be essential if the companies try to manage different type of channels. The paper aimed to reveal the role of enduring involvement in price acceptance in a multichannel (online and ...
Gyulavári, Tamás, Kenesei, Zsófia, Kolos, Krisztina   +2 more
core  

Exploring the UK high street retail experience: is the service encounter still valued? [PDF]

, 2014
Purpose: The relationship between service quality, the service encounter and the retail experience is explored within a changing UK retail environment. Design: Data was gathered from forty customers and twenty staff of an established UK health and ...
Foster, C, Resnick, S, Woodall, T
core   +1 more source

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank, Raphaela Bruckdorfer, Lina Fogt Jacobsen, Yi Li, Tobias Otterbring   +4 more
wiley   +1 more source