Results 31 to 40 of about 31,046 (188)
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Frontiers in Psychology, 2022 This work aims to promote the development of the online shopping market and improve the online marketing effect of goods. First, entrepreneurial psychology and online shopping are discussed.
Pei Wang, Sindy Chapa
doaj +1 more source
Pengaruh Hedonic Value Terhadap Behavioral Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada: 1903 – Heritage Dining) [PDF]
, 2016 This study aims to analyze the influence of Hedonic Value ( Adventure Shopping , Social shoping , Gratification Shopping , Idea Shopping , Role Shopping , Value Shopping) against Behavioral Intention ( Loyalty to the company, propensity to switch ...
Khuana, K. (Kevin)
core
Experience Therapy: How Service Experiences Regulate Everyday Negative Affect
Psychology &Marketing, EarlyView.ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma +3 more
wiley +1 more source
DeReMa (Development Research of Management): Jurnal Manajemen, 2018 The purpose of this research is to know and analyze the effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying of Hypermart consumers in Manado City.
Nova Christian Mamuaya
doaj +1 more source
Foods, 2020 In recent years, discount grocery retailers have expanded their global reach and added to their traditional no-frills offerings to also cater to hedonic consumer needs.
Felix Katt, Oliver Meixner
doaj +1 more source
How do customer anxiety levels impact relationship marketing in electronic commerce?
Cogent Business & Management, 2022 E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers’ anxiety levels in the transaction process.
Bui Thanh Khoa, Tran Trong Huynh
doaj +1 more source
The Effect of Utilitarian Value and Hedonic Value on Teenagers Customer Loyalty at Manado Town Square [PDF]
, 2015 Study found adolescent population is growing very rapidly, and trends in the behaviour of teenager consumer shopping styles that consumptive cause marketers interested in knowing the values teenager sought in shopping. By knowing the values, marketers
Sangkoy, N. V. (Nancy) +1 more
core
Experiences With a Last Meter Delivery Robot
Journal of Field Robotics, EarlyView.ABSTRACT The steady growth of e‐commerce is a consolidated trend continuously increasing the number of parcels delivered worldwide. Conventionally, in logistics, last mile delivery has been the area of study covering the last step of a parcel delivery process: from the nearest distribution center to the customer.
Ricard Bitriá +3 more
wiley +1 more source
Acta Commercii, 2008 Purpose of the study: Noting that the motive for shopping is located within the paradigm of buying behaviour of consumers; the study seeks to complement existing literature by examining whether a configuration of shopper motives could be developed ...
M. Dhurup
doaj +1 more source